In order to give full play to the guiding role of industrial development, further promote the healthy and orderly development of the leisure products industry, and promote industry innovation and market prosperity, on the afternoon of March 10, the general meeting of Ningbo Leisure products Industry Association and the first member meeting of the third session and the 10th anniversary celebration were successfully held in Sunshine Howard Johnson Hotel.

More than 200 people attended the conference, including relevant leaders of Ningbo Civil Affairs Bureau, industry experts and representatives of well-known leisure products enterprises in Ningbo.

The conference is divided into three agendas: the general meeting, the first board of supervisors and the board of directors of the association, the first general meeting of the association and the 10th anniversary celebration. At the meeting, Zhejiang Beilai Industrial Group Co., Ltd. was awarded three honors: "Chairman Unit", "2022 Top Ten Enterprises in the Industry" and "2022 Innovative Advanced Enterprise". Chairman Zhou Li was elected as the new president of the Association.

Regarding the next step of the association's work, Ms. Zhou Li said that the association will continue to play a good role in linking the government and enterprises, and play a role of industry self-discipline in maintaining a fair market competition environment;

Ms. Zhou Li, Chairman of Zhejiang Bei Lai Industrial Group

Elected new president

Speech by Ms. Zhou Li
Actively build a resource integration platform, based on the industrial chain supply chain, gather members, face the market, platform services, promote the optimization and upgrading of the industrial structure, and realize the sharing of resources, complementary advantages and win-win development of the upstream and downstream of the industrial chain. Assist member companies to increase brand building, promote the overall development of the industry with digital brands and urban regional brands, and strive to build a national leading and world-class leisure products industry cluster. In view of the current situation of the industry, Zhou Li proposed three major work focus of the association:

1. to create "one platform, five centers" to promote the high-quality development of Ningbo leisure products industry.
The 2. is guided by the needs of member enterprises and strives to solve the pain points and difficult problems of enterprises. Through the industrial chain to carry out supply chain financial financing, to help member enterprises to obtain more incremental financing; integration of related venture capital, equity investment and other direct investment institutions to help more member enterprises to obtain direct investment opportunities.
3. strengthen the construction of the association's own organizational system and improve its ability to serve member enterprises. In line with the principle of "going out, please come in", we will help enterprises to open up the international market, strive to build a platform for enterprises, gather business opportunities, promote cooperation, and provide enterprises with more cooperation dialogue and international business cooperation opportunities.

The Third Council Unit Award Ceremony

New member unit awarding ceremony

With the explosive growth of the domestic consumer industry, outdoor travel, outdoor sports, outdoor leisure, camping and other outdoor-related industries take off, the outdoor industry ushered in unprecedented new opportunities for development. The cross-border integration of sports, tourism, music, culture and other industries has achieved leapfrog development. Outdoor sports represented by camping and RV have become the most popular way of sports at present. The demand for outdoor products has surged, and the outdoor industry has ushered in a "new golden decade".

Letter of Appointment Ceremony for Expert Team

In order to achieve new development under the new situation and new pattern, the expert, on behalf of Dr. Liao Wenjian, Chairman of the Board of Directors of Lanyuan Capital, made a report entitled "Using Digital Technology to Promote Industrial Innovation and Build a Community of Destiny for Outdoor Industry". This paper analyzes how the leisure goods industry uses the tools of industrial Internet and financial capital to carry out industrial chain integration and supply chain transformation, and enables the upgrading of outdoor leisure industry, achieve common prosperity in the industry.

Speech by experts on behalf of Dr. Wenjian Liao, Chairman of the Board of Directors of Lanyuan Capital

As the chairman unit, Beilai Industrial Group has been deeply engaged in the outdoor leisure products industry for 30 years. It has a representative position in the industry and has many years of cultivation experience and industry resource advantages. Always take "building a better and healthy new life for mankind" as the mission of the enterprise, and provide cost-effective products and solutions for global customers.

Ningbo Leisure Products Industry Association 10th Anniversary Celebration

Launching Ceremony

Under the new opportunities and situations in the post-epidemic era, Beilai Industrial Group will also be market-oriented, strengthen cross-border collaborative innovation, enhance innovative services throughout the industry chain, and provide support for the construction and development of emerging business platforms for the leisure user industry. Actively assume the responsibility of the chairman unit, and contribute to the high-quality development of Ningbo's leisure industry with more enthusiasm and a more pragmatic style.